HAILEY HERMIDA

I led Hailey’s visual and digital rebrand, reshaping her world into a 2000s-inspired pop-punk universe that felt authentic to her. I selected new brand colors, curated imagery, and built moodboards that influenced everything from her website to her merch. I rewrote her bios and edited artist images to capture her evolving vibe.

I managed the rollout for two singles, taking the lead on “straitjacket”, overseeing strategy, creative direction, distribution setup, and promotion. I updated Hailey’s artist profiles across Spotify, Apple Music, SoundCloud, YouTube Music, Amazon Music, iHeartRadio, and more, ensuring branding consistency. Under my guidance, her Spotify audience grew 32%, streams and saves more than doubled, and Apple Music plays surged 329%.

I handled all press outreach for Hailey, drafting one-sheets, press releases, and pitching to over 200 playlists, radios, podcasts, and journalists. I served as the main point of contact between her team and press outlets, securing multiple features, including two pop-rock podcast interviews.

I built multi-platform social strategies for TikTok, Instagram, YouTube, Twitter, and Facebook. I created content ideas that reflected Hailey’s humor and personality, collaborated on filming, and edited videos and thumbnails. I also managed bios, playlists, and full release campaigns. During this time, her YouTube following grew by 99%.

I launched Hailey’s first email list, designing branded templates, writing all copy, and creating graphics aligned with her tone. Campaigns offered subscribers early access to unreleased music and personal messages, strengthening her core fanbase.

I manage her live bookings, growing booked shows from 2 in 2024 to 8 in 2025 within six months. Average attendance increased from 10–15 to 40 fans per show, with returning attendees at multiple events. I coordinate logistics between venues, promoters, and Hailey’s team, ensuring smooth execution from booking to show day. At events, I distributed fliers, posters, and merch to boost fan engagement.

I designed and produced merch for shows, giveaways, and her webstore, including shirts, trading cards, posters, and buttons. I also created print collateral like flyers and signage for live events and local stores, all aligned with her rebrand.

To build hype around Hailey’s shows, I reached out to creators in the pop-punk and alt scenes, inviting them to shows and gifting them merch. These small activations helped build organic relationships and extended her reach beyond her immediate fanbase.