SHANE MAURELLI
PROFILE
I can assure you there’s no one quite like me. I thrive on developing innovative strategies that drive engagement and lasting impact. After gaining experience at a recording studio in Milan, I’m now based in Los Angeles, passionate about elevating emerging talent and executing innovative promotional strategies in the evolving music industry. I currently work for the 18-year-old pop-rock singer and influencer, Hailey Hermida, under Hermida Productions, a Los Angeles based production company run by an influencer family.
EXPERIENCE
Artist Branding & Social Media Intern
Jan 2024 - June 2024
LePark, Milan Italy
● Conceptualized new brand identities for electronic artists to be applied across all digital platforms
● Generated and strategized social media content to target a younger audience of producers
● Organized photoshoots and video recording schedule for social media content
Music Publicist
Feb 2022 - March 2024
Luke Markinson, Remote
● Generated a 760% increase in streams by connecting the artist with rising producers to create a fresh sound
● Oversaw a team of creatives to build innovative experiential marketing strategies to build a loyal fandom
● Promoted upcoming and current musical releases to DJs, journalists, and playlist curators with accurate metadata
● Created social media promotion budget and content strategies for Tik Tok and Instagram
Music Administrative Assistant
Oct 2021 - Feb 2022
iFixYourMix, Remote
● Led weekly meetings where I pitched new strategies, directions, and content ideas for the organization
● Reorganized the brand and website from the ground up to build brand consistency and placate user experience
ACHIEVEMENTS
Ad Competition Winner - 48 Hour Creative Sprint
Highlighted new strategy, wrote social media plan, and conceptualized experiential marketing tactics in 48 hour
FUTURE NOW Media Foundation Alumni - NYC Conference & Mentorship Program
Alumni of two years, aimed at creating the diverse future leaders of the media and entertainment industry
SKILLS
Adobe Creative Suite - Figma - Video Editing - Music Programming - Strategic Planning - Brand Building - Organization
EDUCATION
Virginia Commonwealth University - Bachelor of Science | Mass Communications
Concentration in Strategic Advertising | Magna Cum Laude
Social Media & Publicity Coordinator
April 2025 - Current
Hermida Productions, Los Angeles, CA
● Work for an influencer family to develop a brand strategy for youngest daughter’s music career
● Draft and distribute artist assets such as press releases, one sheets, artist photos, visualizers, and more
● Manage and track analytics of artist profiles across Spotify, Apple Music, Pandora, Amazon Music, SoundCloud, Deezer, and YouTube Music
● Plan and host live shows, showcases, and other artist events with over 100 guests
● Invite influencers and creators to events and facilitate talent gifting to drive publicity and exposure
● Create and oversee social media promotion schedules that drove over 870% increase in music streams
● Design and print eye-catching social media graphics, merchandise, and other physical collateral