SHANE MAURELLI
PROFILE
I can assure you there’s no one quite like me. I thrive on developing innovative strategies that drive engagement and lasting impact. After gaining experience at a recording studio in Milan, I’m now based in Los Angeles, passionate about elevating emerging talent and executing innovative promotional strategies in the evolving music industry.
(P.S. Get to know me and my recent Romanian and dance-pop music obsessions through my Last.fm)
EXPERIENCE
Artist Branding & Social Media Intern
Jan 2024 - Present
LePark, Milan Italy
● Conceptualized new brand identities for electronic artists to be applied across all digital platforms
● Generated and strategized social media content to target a younger audience of producers
● Organized photoshoots and video recording schedule for social media content
Music Publicist
Feb 2022 - March 2024
Luke Markinson, Remote
● Generated a 760% increase in streams by connecting the artist with rising producers to create a fresh sound
● Oversaw a team of creatives to build innovative experiential marketing strategies to build a loyal fandom
● Promoted upcoming and current musical releases to DJs, journalists, and playlist curators with accurate metadata
● Created social media promotion budget and content strategies for Tik Tok and Instagram
Music Administrative Assistant
Oct 2021 - Feb 2022
iFixYourMix, Remote
● Led weekly meetings where I pitched new strategies, directions, and content ideas for the organization
● Reorganized the brand and website from the ground up to build brand consistency and placate user experience
ACHIEVEMENTS
Ad Competition Winner - 48 Hour Creative Sprint
Highlighted new strategy, wrote social media plan, and conceptualized experiential marketing tactics in 48 hour
FUTURE NOW Media Foundation Alumni - NYC Conference & Mentorship Program
Alumni of two years, aimed at creating the diverse future leaders of the media and entertainment industry
SKILLS
Adobe Creative Suite - Figma - Video Editing - Music Programming - Strategic Planning - Brand Building - Organization
EDUCATION
Virginia Commonwealth University - Bachelor of Science | Mass Communications
Concentration in Strategic Advertising | Magna Cum Laude