SHANE MAURELLI
Strategic and creative professional with a talent for turning ambitious, seemingly impossible ideas into actionable strategies, engaging content, and distinctive campaigns that deliver measurable results. Combines vision, resourcefulness, and strong execution to move creative concepts from idea to outcome. I currently work for 18-year-old pop-rock singer and influencer Hailey Hermida through Hermida Productions, a Los Angeles-based production company founded and operated by a content creator family.
PROFILE
EXPERIENCE
Hermida Productions - Los Angeles, CA
Content Manager
Manage an emerging artist’s music career, digital presence, and release strategy.
Develop digital and experiential marketing campaigns that increased monthly listeners by 313%.
Manage and optimize artist profiles across major social media and music-streaming platforms.
Produce photo and video content for album artwork, visualizers, promotional campaigns, and social channels, growing YouTube subscribers by 240%.
Oct 2025 - Current
Publicity Coordinator
Planned and promoted live events, increasing sales by 300% and securing a headlining festival performance.
Established the artist's publicity strategy, drafting and distributing press materials that secured editorial placements, interviews, and podcast appearances.
Built relationships with creators, media, and industry contacts, while coordinating talent gifting.
Designed and launched the artist's website and created graphics for social media and performances.
Created and oversaw social media promotion schedules that drove over 870% increase in music streams.
Designed and printed eye-catching social media graphics, merchandise, and other physical collateral.
April 2025 - Oct 2025
LePark - Milan, Italy
Artist Branding & Social Media Intern
Developed and executed an audience-informed content strategy that increased Instagram engagement by 77%.
Coordinated photo and video shoots from initial concept through post-production.
Shaped artist brand strategies that aligned visual identity, audience positioning, and career growth with market opportunities.
Jan 2024 - June 2024
Luke Markinson - Remote
Social Media & Publicity Coordinator
Developed and executed marketing and publicity strategies for an independent recording artist, increasing monthly listeners from 800 to more than 9,000.
Conceptualized, produced, and edited content for TikTok, Instagram, and YouTube to strengthen artist identity and build an engaged fan community.
Identified an emerging viral moment and led the release of a timely remix that doubled streams by capitalizing on real-time audience momentum.
Oversaw a team of creatives to build innovative experiential marketing strategies.
Generated a 760% increase in streams by connecting the artist with rising producers to curate a fresh sound & artist identity.
Feb 2022 - March 2024
iFixYourMix - Remote
Music Administrative Assistant
Led weekly meetings where I pitched new strategies, directions, and content ideas for the organization of the website and social media.
Reorganized the brand and website from the ground up to build brand consistency and placate user experience.
Oct 2021 - Feb 2022
ACHIEVEMENTS
Advertising Competition Winner - 48 Hour Creative Sprint
Highlighted new strategy, wrote social media plan, and conceptualized experiential marketing tactics in 48 hour
FUTURE NOW Media Foundation Alumni - NYC Conference & Mentorship Program
Alumni of two years, aimed at creating the diverse future leaders of the media and entertainment industry
Project Coordination, Talent Relations, Creator Communications, Media Outreach, Public Relations, Trend Forecasting, Web Development, Advertising, Video Editing
Tools: Adobe Creative Suite, Final Cut Pro, CapCut, Canva, Figma, Google Workspace, Wix
SKILLS
EDUCATION
Virginia Commonwealth University - Bachelor of Science | Strategic Advertising
Richmond, VA ● May 2023 ● Cumulative GPA: 3.7 ● Honors/Awards: Magna Cum Laude, Dean’s List